And Why Every Dog Parent Should Celebrate!
August isn’t just about sunshine and ice cream—it’s officially National Dog Month! Nicknamed “Dogust” by dog lovers everywhere, this month is all about celebrating our loyal companions and recognizing the joy they bring to our lives. But have you ever wondered why August was picked? Let’s dig in (pun intended)!
National Dog Month is a relatively new addition to the pet calendar. It was created to recognize the deep bond between humans and dogs, to encourage adoption, and to highlight the importance of canine care. The term “Dogust” itself is a playful mashup of “dog” and “August,” and it’s become a rallying cry for pet parents, brands, and shelters alike.
Did you know?
August 1st is also celebrated as the “Universal Birthday for Shelter Dogs”—a special day for all rescue pups whose real birthdays are unknown!
Why not May or November? August was chosen for a few simple (and very dog-friendly) reasons:
August is peak summer, perfect for extra-long walks, park trips, and all the outdoor fun dogs crave. Keep your pup cool on-the-go! Freeze their Freezbone overnight and bring it to the park for a refreshing, long-lasting treat during summer adventures.
Many shelters see a spike in adoptions and animal intakes during summer, so August is the perfect time to encourage “adopt, don’t shop,” raise awareness for rescues, and support adoption drives—especially since it’s also Clear the Shelters Month.
Want to learn more about pet adoption?
👉 Also read: October—National Adopt a Dog Month
As families get ready for fall routines, August is a reminder to check in on your pup’s needs - training, health, and enrichment.
🐶 Not Sure What Your Dog Would Love This Dogust?
Take our 2-minute Dog Personality Quiz and get a custom treat or toy recommendation to make your Dogust celebration extra special!
Our dogs do more than keep us company—they help us destress, motivate us to move, and fill our homes with love (and maybe a little chaos). Dogust is your cue to:
Looking for fresh ways to keep your dog engaged?
👉 Check out our Freezbone Treat Planner—Keep Your Dog Engaged All Week for easyenrichment ideas and a full week of tail-wagging fun!
Here are a few ways to make this month pawsome:
Try a new park or hiking trail together
Organize a “pup picnic” or a doggy playdate
Spoil your dog with frozen enrichment toys (psst…Freezbone, anyone?)
Share your favorite dog moments online with #Dogust or #NationalDogMonth
Every dog deserves a month dedicated just to them. Don’t let your dog miss out on this Dogust. Our frozen treat and enrichment feeders are the ultimate way to beat the heat, fight boredom, and turn every day into a celebration.
