Why Is August National Dog Month?
And Why Every Dog Parent Should Celebrate!
Wait, Whatās Dogust?
August isnāt just about sunshine and ice creamāitās officially National Dog Month! Nicknamed āDogustā by dog lovers everywhere, this month is all about celebrating our loyal companions and recognizing the joy they bring to our lives. But have you ever wonderedĀ why August was picked? Letās dig in (pun intended)!
How Did Dogust Begin?
National Dog Month is a relatively new addition to the pet calendar. It was created to recognize the deep bond between humans and dogs, to encourage adoption, and to highlight the importance of canine care. The term āDogustā itself is a playful mashup of ādogā and āAugust,ā and itās become a rallying cry for pet parents, brands, and shelters alike.
Did you know?
August 1st is also celebrated as the āUniversal Birthday for Shelter Dogsāāa special day for all rescue pups whose real birthdays are unknown!
Why August?
Why not May or November? August was chosen for a few simple (and very dog-friendly) reasons:
š Summer Vibes:
August is peak summer, perfect for extra-long walks, park trips, and all the outdoor fun dogs crave. Keep your pup cool on-the-go! Freeze theirĀ FreezboneĀ overnight and bring it to the park for a refreshing, long-lasting treat during summer adventures.
š” Shelter Awareness:
Many shelters see a spike in adoptions and animal intakes during summer, so August is the perfect time to encourage āadopt, donāt shop,ā raise awareness for rescues, and support adoption drivesāespecially since itās alsoĀ Clear the Shelters Month.
Want to learn more about pet adoption?
š Also read: OctoberāNational Adopt a Dog Month
š Back-to-School Prep:
As families get ready for fall routines, August is a reminder to check in on your pupās needs - training, health, and enrichment.
š¶ Not Sure What Your Dog Would Love This Dogust?
Take ourĀ 2-minute Dog Personality Quiz and get a custom treat or toy recommendation to make your Dogust celebration extra special!
š Take the Quiz Now
Why Dogust Matters for Every Dog Parent?
Our dogs do more than keep us companyāthey help us destress, motivate us to move, and fill our homes with love (and maybe a little chaos). Dogust is your cue to:
-
Pamper your pupĀ with extra treats, toys, and playtime

-
Check on their health:Ā schedule vet visits, vaccinations, or a dental checkup
-
Support local sheltersĀ through donations or volunteering
- Brush up on enrichment ideas;Ā your dog will thank you!
Looking for fresh ways to keep your dog engaged?
š Check out our Freezbone Treat PlannerāKeep Your Dog Engaged All Week for easy enrichment ideas and a full week of tail-wagging fun!
How Can You Celebrate Dogust?
Here are a few ways to make this month pawsome:
-
Try a new park or hiking trail together
-
Organize a āpup picnicā or a doggy playdate
-
Spoil your dog with frozen enrichment toys (psst⦠Freezbone, anyone?)
-
Share your favorite dog moments online withĀ #Dogust orĀ #NationalDogMonth
Dogust Only Comes Once a YearāMake It Count!
Every dog deserves a month dedicated just to them. Donāt let your dog miss out on this Dogust. OurĀ frozen treat andĀ enrichment feedersĀ are the ultimate way to beat the heat, fight boredom, and turn every day into a celebration.
